VR and AR

Samsung have used this upcoming technology to help them project they’re marketing projects, while wearing their technology everyday people can engage in a new aspect of life “Samsung, in collaboration with NASA created an immersive 4D lunar gravity VR experience for a campaign to provide participants an actual moon landing experience on VR created moon” ( Nilesh Mhakre 2019, virtual reality and augmented reality, digital agency network, veiwed 6 December 2019 https://digitalagencynetwork.com/how-brands-have-integrated-ar-vr-in-their-digital-marketing-strategy/ ) taking advantage of this technology has given light for new expansion in the digital world, giving people the ability to walk on the moon while suited up like a real astronaut without the dangers or hours of training a real astronaut would need.

Following on with Samsung’s virtual reality marketing Volvo give people the opportunity to test drive their new XC90 SUV. “They’re now offering a “weekend escape” version of the app which includes 360-degree landscapes, allowing adventurers a chance to cement the pairing of “adventure” and “Volvo” in their heads” ( Nilesh Mhakre 2019, virtual reality and augmented reality, digital agency network, veiwed 6 December 2019, https://digitalagencynetwork.com/how-brands-have-integrated-ar-vr-in-their-digital-marketing-strategy/ ) from downloading their app the customer doesn’t need to travel to a Volvo dealership making it more convenient for the consumer.

https://digitalagencynetwork.com/blog/virtual-reality-augmented-reality/